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Indonesia’s Effort to Boost Medicine Sales in Africa

5 June 2019

"The needs of the African people to medical devices and medicines are undoubtly high, but their access is still limited. This provides great opportunity for us to continue our penetration into the African market. Indonesian branding must be strengthened, one of which is through our participation in this big exhibition," said the Ambassador of the Republic of Indonesia in Pretoria, Salman Al-Farisi, during the official opening of the Indonesian Pavilion at the Africa Health Exhibition, May 28-30 2019 in Johannesburg , South Africa.

Photo: Ambassador of the Republic of Indonesia in Pretoria, Salman Al-Farisi, officially opening the Indonesian Pavilion

The four Indonesian companies that participated in this exhibition were: PT. Biofarma, PT. Dexa Medica, PT. Phapros, and CV. Kurniatama Lestari. The strategically located Indonesian Pavilion had successfully drawn the interest of the visitors.

The Indonesian Embassy in Pretoria and ITPC Johannesburg were using this exhibition not only to introduce Indonesian products, but also tourism information. The Indonesian delegation who wore batik  and traditional clothes managed to become a distinctive feature that distinguished them from the other participants.

PT Biofarma, a manufacturer of vaccine and anti-sera which has distributed its products to 40 African countries, carries vaccines samples such as measles, Hepatitis B, polio, and meningitis. A private company, PT Dexa Medica, displays, among other, cold medicine, children's immunity-booster, allergy medicine, diabetes, and bloating and nausea reliever.

The renowned pharmaceuthical company who produce Antimo, PT Phapros, promotes various types of medicine, including tuberculosis, health supplements, and herbal medicines for hypertension. While SME CV. Kurniatama Lestari brought traditional health products such as tea, herbal coffee, to spa equipment such as body scrubs and massages oils.

On the sidelines of the exhibition, the Indonesian Embassy in Pretoria managed to have the Indonesian delegation meet with the local health authorities, SAHPRA (South African Health Products and Regulatory Authority), and prospective partners (distributors and pharmaceutical companies) from South Africa, Tanzania and Botswana. Not only marketing the product, the Indonesian Embassy in Pretoria also bridging the Indonesian delegates to establish cooperation with local stakeholders, including through joint production, joint ventures or joint research and development.

During the exhibition, the Indonesian Pavillion also promoted the Indonesia-Africa Infrastructure Dialogue (IAID), in Bali in August 2019 and the Trade Expo Indonesia (TEI), in BSD in October 2019. The Indonesian Embassy in Pretoria and ITPC Johannesburg used this opportunity to invite relevant parties to participate in the said activities.

Medicines and medical equipment from Indonesia are known to have penetrated various countries in Africa. The Indonesian Embassy in Pretoria continues to strengthen Indonesia's presence in the African market. Africa Health is the biggest health exhibition in the African continent which gathers various actors in the business of health, pharmaceutical, and health-care manufacturers.

Embassy of Indonesia in Pretoria, SA




February/March 2020








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