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Authentic Thainess Event

4 October 2018

On 28 September 2018, the Royal Thai Embassy, in collaboration with Thai Small and Medium Enterprise (SMEs) owners in South Africa, hosted the “Authentic Thainess – Thai Spa and Massage Experience” in Pretoria.

Photo: Guests receiving first-hand the exprerience of a Thai massage

“Authentic Thainess” is the latest initiative by the Royal Thai Embassy that aims to promote the ingenuity of Thai SMEs businesses and the positive contribution that they have toward employment and skill development of local South Africans. The initiative aims to offer South Africans from both public and private sector first-hand information and experience about Thai businesses in Africa and their contribution toward local community.





The first edition with the theme of “Thai Spa and Massage” was hosted by H.E. Mr. Komate Kamalanavin, Ambassador-Designate of the Kingdom of Thailand to South Africa (pictured left), with guests from the South African authorities, members of diplomatic communities, as well as SME owners in the area of Thai Spa and Massage.

In his opening remarks, the Ambassador-designate Kamalanavin highlighted the importance of small and medium enterprises as engines of growth for the local economy, as well as in offering career opportunities and skills development for local South African who are seeking career opportunity in the hospitality industry.

 The Ambassador-designate also stressed the sincere effort of the local Thai business owners to work with local communities in providing a truly authentic and professional Thai services and to work closely with local authorities to improve the image of the Thai spa and massage businesses as a whole.




Ms. Wassamon Wattanavarodom, owner of Rachawadee Thai Spa (pictured left), who is among the first pioneers in the Thai Spa and Massage businesses in South Africa, offered a comprehensive picture of the history of Thai Massage, as well as the local South Africans who found their passion and career in the art of Thai massage.

The guests also experienced a personal Thai Massage session, which demonstrated the arts and crafts of Thai massage, which have over 2,500 years of history in the making.

The Royal Thai Embassy aims to host a series of  “Authentic Thainess” events which will focus other aspects of Thai products and services to ignite the interest of the local people.



September/October 2019










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