Sri Lanka Beckons - Tourism, Health, and Hospitality Driving a New Era of Growth
by Kirtan Bhana - TDS
1 September 2025
Ayubowan—“May you live a long life”—is more than a greeting in Sri Lanka. It is a warm invitation to experience the island nation affectionately known as the Pearl of the Indian Ocean. With its wealth of ancient history, stunning natural beauty, and modern facilities, Sri Lanka is once again positioning itself as one of the most attractive destinations for global travelers.
Sri Lanka is entering a new chapter in its national journey. Following the 2024 elections, Anura Kumara Dissanayake, leader of the Jathika Jana Balawegaya (National People’s Power), was elected President in a landslide victory, signaling a strong mandate for political and economic reform. This newfound stability has been a catalyst for renewed investor confidence, particularly in the tourism, health, and hospitality sectors, which are central to the nation’s economic recovery and growth.
In South Africa, the face of this new momentum is Air Chief Marshal (Ret.) R.A. Udeni P. Rajapaksa, the recently appointed High Commissioner of Sri Lanka. A decorated Air Force pilot and former Commander of the Sri Lanka Air Force, Rajapaksa brings with him a wealth of leadership experience and a clear mission: to strengthen Sri Lanka’s international partnerships while promoting tourism, trade, and investment opportunities.
Speaking at an awareness session for tour operators in Pretoria, the High Commissioner highlighted the rich diversity of experiences Sri Lanka has to offer.
“You may know Sri Lanka for its Ceylon tea and pristine beaches, but it is much more,” he said, introducing an audience of South African travel professionals to the island’s leisure, adventure, health and wellness, cultural, and spiritual tourism opportunities.
The event, organised by the Trade Office of the Sri Lanka High Commission, showcased a variety of tour packages presented by Sri Lankan operators. From heritage trails through ancient civilizations to eco-tourism, Ayurveda retreats, and adventure sports, Sri Lanka is positioning itself as a holistic destination appealing to both leisure and wellness travelers.
Sri Lanka’s allure lies in its unique combination of the old and the new. The island is home to ancient civilizations that left behind a rich legacy in art, science, medicine, and spirituality, much of which is still alive today. At the same time, its modern infrastructure—airports, hotels, resorts, and wellness centers—ensures that travelers can enjoy comfort, safety, and convenience.
Recognizing tourism as a driver of economic development, the Sri Lankan government is streamlining visa policies, fast-tracking applications, and working with airlines and airports to improve affordability and passenger experience. Related industries are aligning their services to ensure reliability and stability, helping foster greater people-to-people exchange, deeper understanding, and cultural openness.
The session in Pretoria also highlighted the growing enthusiasm for travel between Sri Lanka and South Africa. Percy Koji, Co-Founder and Chair of the Africa Economic Leadership Council, praised the High Commission for facilitating new opportunities for tourism and collaboration. Meanwhile, Ashish Sharma of 24 by 7 Travel and Tours, who recently visited Sri Lanka, described it as both affordable and enriching, noting that itineraries could be combined with visits to India and the Maldives for a comprehensive South Asian travel experience.
Hospitality is intrinsic to Sri Lankan culture, and the revival of its tourism industry is creating ripple effects across trade, investment, and cultural exchange. For the island’s 22 million people, tourism represents not just an economic opportunity but also a way of sharing their heritage and extending goodwill to the world.
With a stable government, renewed international engagement, and a strong push to revive its tourism sector, Sri Lanka is set to reclaim its place as one of the world’s premier travel destinations. As High Commissioner Udeni Rajapaksa continues to build bridges in South Africa and beyond, the message is clear: Sri Lanka is open, welcoming, and ready to share its timeless charm with the world.