BUSINESS ADVERTORIAL
High Tech Breeding, Health and Environment Protection - Marang Eggs
Wu Lu Army China-Africa Boshang
BRICS Financial Media - BFM
6 Jannuary 2025
The charming South African city of Rustenburg has become the benchmark for intelligent breeding using the latest science and technology methods for breeding chickens and egg laying. Marang Layers has achieved this feat in 3 short years since investing in the business process. Rustenburg, meaning 'City of Rest', was founded in 1850 near the Magaliesburg Mountain, with an altitude of more than 1,200 meters above sea level, and has a temperate sub tropical climate with warm summers and mild winters.
Rustenburg is favored by investors for its political stability, good policy continuity, well-developed infrastructure, good industrial base, and low costs for water, electricity, land, and factory rental. Its geographical location is prominent, and it can reach the huge market of 150 million people in the Southern African Development Community. Important areas of investment and cooperation include mineral exploration and development, energy, manufacturing, agriculture and agricultural product processing. The main crops are corn and sunflower and home to famous tourist attractions including the famous Sun City resort, Pilanesburg National Park, Madikwe Hunting Reserve and Rustenburg Nature Reserve, among others.
The meaning of Marang in Setswana the local language translates to 'sunrise, which we can also be understood as the sun that rises early and is full of vitality. Implying that eating eggs daily will provide healthy and nutritious sustenance that is affordable. The high tech intelligent chicken farming processes is an example of the mutual development and partnership between China and South Africa. The breeding and egg laying area covers 20 hectares and has 6 intelligent automated breeding production workshops, with a daily output of 250,000 pieces. At present, it is the most advanced intelligent and fully automated layer breeding base in South Africa, and enjoys the food safety and environmental protection certificate issued by the country and region. It mainly supplies well-known local chain supermarkets, cake factories and restaurants in South Africa, and is very popular with buyers.
Well trained staff with a clear knowledge of hygiene and safety ensure that feeding and drinking are timeous and temperature control are adhered to and log and collect data accurately. The automatic ventilation system maintains a constant temperature in the egg laying room, and the air outlet is automatically adjusted at the temperature level. Neat and clean rows of chicken coops create favourable and conducive conditions for the chickens to lay eggs.
The production is carefully and systematically completed making the process smooth and easy. The scientific and intelligent egg laying process is an assurance of quality, health and safety. It also ensures a sustainable business model with opportunities for growth and an efficient and effective value and supply chain from the producer to the end consumer. easily.
Mr. Lin Shiwei, the founder of Marang Layers said the name Marang has local relevance and is a tribute to the Royal King who is an outstanding thinker, philanthropist and excellent entrepreneur, and is also a role model for us. Integrating advanced management concepts and pragmatism into the local area, sets a good benchmark for the local aquaculture industry, and drive the local people to progress and become prosperous. "My father came to this land at the end of the 90s, with their hard work in exchange for today's results, and especially thanks to his cultivation, we must uphold his advice: integrate into the local, scientific management and give back to the society."
Up to now, our first three-year target has been achieved, with a daily output of 250,000 pieces, and the second three-year market budget is 500,000 pieces per day. In order to ensure healthy and safe production and realize modern ecological agriculture a feed mill will be constructed as the next step to form a closed loop of the industrial chain.
The sales manager Mr Boyo, said "Lin is a hero in their hearts, dedicated, enthusiastic about local public welfare, always thinking about our employees and local people, and is a socially responsible and responsible boss, and we all love him."
"Although the road is far, the line is coming; It's hard, but it's done. As long as you have the ambition to move mountains, the perseverance to penetrate the stones, be down-to-earth, work hard, and accumulate steps or even thousands of miles, you will be able to turn the grand goal into a beautiful reality" — A quote by President Xi Jinping
Marang is writing a new chapter in China- South Africa trade, investment and tourism cooperation. Setting the standard for Chinese brands with the use of advanced science and high technology, sharing knowledge and developing skills, taking responsibility for health, wellness and the ecology, respecting culture and traditions and building social awareness. BFM
For Enquiries, Please Call BFM - 0748251936 or 0827700728 or 0823655366 (South Africa)