Team Finland launched in South Africa
Launching the Team Finland concept HE Petri Salo, Ambassador of Finland to South Africa introduced Ms Heta Pyhalahti, Head of Trade Centre, Finpro South Africa.
Finpro is the external trade promotion agency of Finland. Salo explained that the changing global economic climate lead to a focus on emerging economies, in particular, Africa and the small business enterprises.
This will entail improving the business environment abroad, internationalisation of enterprises, promotion of investments to Finland and promoting the country's image amongst others.
Pyhalahti pointed out the opportunities that exist highlighting the fields of health, education and technology including green technology.
Tourism is also a sector to receive greater attention.