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URUGUAY: Tourism and Trade outreach into the interior

The Embassy of South Africa in Uruguay co-hosted a successful Tourism event with a trade dimension in Chuy in the province of Rocha on the Uruguay-Brazil border on the evening of 05 June 2012 together with tour operators in that region and Mr Sergio Banales, President of AUDAVI (Uruguayan Association of Travel Agencies), who is also the Vice President of the Uruguay-Africa Chamber of Commerce (CCUA).

 

Ambassador Dawie Jacobs, Head of Mission/Charge D’Affaires and Mr Sergio Banales, President of AUDAVI and of the CCUA,  at the press conference before the event.

A press conference was held with local media before the event with the participation of various journalists.

The 50 guests included tour operators, businessmen and cattle and rice farmers from this region who are interested in doing business with South Africa and other African countries. A leading tour operator, who co-ordinated arrangements for the co-hosting of the event, is taking 18 people to SA in September on a 14-day visit. They observed afterwards that people were leaving the event with a much better understanding of SA as a tourism destination. Since Chuy is situated on the border of Brazil a few people from across the border also attended the vent.

 

The venue was decorated with South African posters on tourism and industry and tourism information packets were handed to all guests. CD’s on tourism promotion of SA were screened before, during and after the presentations. The hotel where the event was held, baked a large cake and decorated it with the colours of the SA flag for the event as a special gesture. Small SA flags on tooth-pics were also used as decoration with the bites served, adding to the South African flavour of the evening.

 

The main focus was on tourism, but given the interest expressed by businessmen and farmers from the region to explore possibilities of doing business with SA and the region, Ambassador Dawie Jacobs, Head of Mission/Charge D’Affaires, included a business focus in his presentation, as did Mr Sergio Banales in his capacity as Vice President of CCUA, during his presentation on tourism opportunities in South Africa and other African countries. Both during the press conference to local media before the event and during the event itself, Ambassador Jacobs also provided a perspective on SA and the Continent in the global context, emphasizing South Africa’s role with specific reference to formations such as BRICS and IBSA. The press conference was covered in the main news of the evening on the regional TV channel thus carrying the message to a wider audience.

 

Co-hosting the event with local tour operators and Mr Banales, President of AUDAVI, gave it more credibility and a local touch and at the same time ensured that an influential target group from the region could be involved. Of special importance is that both the tourism and business/agricultural target groups were reached through this event. The positive media coverage ensured that our message was carried to many people in the region.

 

SA EMBASSY, MONTEVIDEO

 


 
 
 
 
 
 
 
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