The Diplomatic Society

 
  • Increase font size
  • Default font size
  • Decrease font size
FOOTBALL - A DRIVING FORCE FOR EDUCATION - DIAMBARS
by Astrid Mannion

From Left to Right: Standing: Ms Eivor Esaiassen (Diambars), Mr Svein Mollekleiv (Norwegian Red Cross), Mr Niels Røine (Norwegian Football League), Mr Jan Åge Fjørtoft (Former Football Player), Mr Einar Lunde (Former News Anchor), Mr Eilert Rostrup (Karibu), Mr Romain Sombret (Diambars) And Trine Lise Hattestad (Former Olympic Champion). From Left To Right, Sitting: Mr Jimmy Adjovi-Boco (Diambars), Mr Per-Mathias Høgmo (Tromsø Football Club), Ambassador Sisulu, Mr Nils Johan Semb (Former Norwegian Football Manager) and Ms Maria Jacobsen (Norway Cup)

 
The former football teammates (Lille and RC Lens, France) dreamt of using football as a tool for educating children in Africa, and together they founded Diambars, which means “champions” in Senegalese, in 2000. French junior international Saer Seck and French football star Patrick Vieira soon joined the Diambars organization, which has proved to be a huge success and given inspiration to thousands of disadvantaged children in Africa. In cooperation with UNESCO, Diambars develops education-through-sport institutes and organises awareness campaigns and educational programmes to promote academic and vocational training.
  
 
Senegal was the first country where Diambars’philosophy of using a passion for soccer to promote education was tried and tested. In 2003, in less than a year, the Diambars Institute for boys aged 13 to 18 years was built and began its first classes. At the institute, education always comes first and students are expected to achieve high standards, but at the same time, many football talents are nurtured and discovered here. If the school’s graduates are sold to a club, the money is reinvested into the school and other institutes in Africa. Diambars’ director, Jimmy Adjovi-Boco, explains: “We have injected 10 million Euros in Senegal. One player signing a first contract in Europe for 300.000 Euros will keep 60 students in school for one year. It has become a social project,” he says.
 
Today, South Africa is also one of the African countries benefiting from the hands-on contribution of Diambars. “It is very important that we succeed in South Africa, because South Africa means a lot for the rest of the continent and we want to spread our concept,” Mr Adjovi-Boco says. An institute is already up-and-running at Sunward Park High School in Boksburg, east of Johannesburg. Here, teenage boys receive a quality education whilst sharpening their football skills. Mr Adjovi-Boco continues: “80-90 percent of the boys come from poor backgrounds. Ten per cent make it as professionals. We want to teach them how to become good role models.” If they don’t make it as professional football players, most of the graduates end up with jobs or continue studying at universities.

Ambassador Beryl Rose Sisulu together with Jimmy Adjovi-Boco, Director Of Diambars
  
Ambassador Beryl Rose Sisulu, Ambassador of South Africa in Norway, recently met Mr Adjovi-Boco during a promotional visit to Norway. Diambars has five professional players in Norway who are regularly being followed up; “Norwegians love football and education is very important,” says Mr Adjovi-Boco who is looking for more partners and sponsors in Norway. During their latest visit to Norway, Mr Adjovi-Boco and his colleagues Mr Romain Sombret and Ms Eivor Esaiassen held a presentation on Diambars during a lunch reception hosted by Ambassador Sisulu. High-profile guests included the director of the Norwegian Football League; Niels Røine, manager of Tromsø Football Club, Per-Mathias Høgmo, former Norwegian national team coach Nils Johan Semb, former Olympic Champion Stine Lise Hattestad, former Norwegian footballer Jan Åge Fjørtoft, the director of Norwegian Red Cross, Sven Mollekleiv, former news anchor Einar Lunde, Karibu director Eilert Rostrup and Maria Jacobsen from Norway Cup, all of whom were clearly impressed by Diambars’ philosophy, passion and achievements. Following the successful get-together, there is no doubt that Diambars’ relationship with Norway and South Africa will only continue to grow stronger.

South African Embassy in Oslo, Norway
 
 
 
 
 
 
 
 

 


 
 
 
 
 
 
 
_________________________________________________

July 2017 Edition

 
 
_________________________________________________

Translater


 
 
 
 
 
 
 
 
 
 
 
 
 

29th Summit of the African Union Addis Ababa, Ethiopia, 04 July 2017 The 29th Ordinary Session of the Summit of the African Union has come to close after 9 days, during which various statutory... <|> Ukraine Constitution Day 2017 The Constitution Day of Ukraine was celebrated at the Embassy of Ukraine in the Republic of South Africa on 27 June 2017. Photo: Pictured at the reception are Mr.... <|> The 20th anniversary of Hong Kong's return to the motherland On July 1st, Chinese President Xi Jinping delivered a speech at the meeting celebrating the 20th anniversary of Hong Kong's return to the... <|> South Africa signs Tripartite Free Trade Area agreement 7 July 2017 South Africa has become the 19th country to sign an agreement establishing the Tripartite Free Trade Area (TFTA). Signed on... <|> The Fourth Industrial Revolution as a Disruptor and Opportunity 12 July 2017 South Africa must build its skills base in the Information Communication Technology (ICT) industry if it is to cement... <|> Easing travel regulations between South Africa and Kenya 3 May 2016 South Africa and Kenya have announced measures that will make travelling between the two countries easier. South African Home... <|> Kazakhstan as it evolves 14 July 2017 Kazakhstan has entered a new historical period. This is according to Kazakh President Nursultan Nazarbayev's article ‘The Course towards Future:... <|> Youth winners to represent South Africa in Stockholm 12 July 2017 Three learners from Limpopo, who won the South African Youth Water Prize (SAYWP) competition, will this weekend jet off to... <|> Global Tea Party for 150th year of Ceylon Tea 15 July 2017 The global tea party to mark the 150th year of Ceylon Tea was held on 6th July 2017 at the Durban Chamber of Commerce and Industry in... <|> Seminar - The Art of Collaboration If you would like to be part of this initiative either as a partner or sponsor, please contact Sello Motsei @ 082 663 5389 or send an email to... <|>
© copyright 2011-2017| The Diplomatic Society| All Rights Reserved.