The South African Embassy’s Pavilion, a collaboration with Aerotel (local agent of South African Airways) and the Northern Cape Department of Economic Development and Tourism, won the “Best International Performance Award” at the recent Travel Tour Exposition (PTTE) held from 17 – 19 February 2012. This top prize was given for the vibrant music and dance by singer Baby M, whom the Embassy invited to showcase African song, rhythm and dance. “Ndihamba Nawe” by Mafikizolo was a hit with the crowds going wild dancing to this “Proudly South African” song.
Baby M performing at the Expo
The PTTE is the biggest Filipino travel indaba organized by the Travel and Tour Association (PTTA) with 250 booths attracting over 80 000 visitors over a three day period. The Philippines Secretary of Tourism (Minister), Ramon Jimenez opened the show and used this opportunity to launch the Philippines Tourism Brand.
Philippines Secretary of Tourism Ramon Jimenez and Ambassador Nyamande-Pitso
The Mission’s participation in this event continues to bear fruit as shown by the statistics of inbound tourism to South Africa, which has grown significantly over the past two years. Inbound tourist growth was the highest in South East Asia in 2010 at 184 % compared to the previous year. The subsequent nine months data, end of September 2011 (South African Tourism Index) showed a sustained growth trend.
South African stand at the Expo
It is the second time that a Northern Cape delegation participated in this event and the first time a Tourism Seminar was held parallel to the event. The Seminar profiled Tourism to South Africa with a special focus on the Northern Cape, while also informing tourist operators on the visa requirements.
SA Embassy Manila, Philippines