The Diplomatic Society

 
  • Increase font size
  • Default font size
  • Decrease font size

The Smurfs and the United Nations: Teaming up for a happier, more peaceful and more equitable world

20 March 2017

The popular Smurfs characters are encouraging children, young people and adults to make the world happier, more peaceful, equitable and healthy with a campaign launched by the United Nations, UNICEF, and the United Nations Foundation today, the International Day of Happiness.

The “Small Smurfs Big Goals” campaign is designed to encourage everyone to learn about and support the 17 Sustainable Development Goals which were agreed on by all 193 member countries of the United Nations in 2015. A Public Service Announcement video will be used to inspire viewers around the world to champion the Goals, which include ending extreme poverty, protecting the planet and giving everyone the chance to enjoy peace and prosperity.

 “The entertainment industry moves the hearts and minds of people of all ages, and the UN thanks our friends at Sony Pictures Animation and the Smurfs for this creative effort to mobilize support for the Sustainable Development Goals,” said Maher Nasser, Director of the Outreach Division in the United Nations Department of Public Information. “We hope this campaign will motivate millions of young people and their families to do their part to end poverty, reduce inequality, and protect our planet – three key aspects that will lead to the well-being and happiness of all people.”
 
UNIC Pretoria and UNICEF will be hosting a film screening on Sunday, 26 March in Johannesburg, Durban and Cape Town for invited under-resourced primary school learners ahead of the country-wide release on the 31 March.

“We know that children and young people are some of the world’s most passionate advocates on issues that matter to them the most. We must continue to find new ways to empower them to help achieve a world free from inequality and injustice for every child. This campaign will give children and young people the platform they need to have their voices heard,” said UNICEF Director of Communications Paloma Escudero.

The public can also join “Team Smurfs” by visiting the SmallSmurfsBigGoals.com website to find out  how they can contribute to achieving the Goals; discover which goals are best suited to their interests; raise their voices for a better world for all; and share information, ideas and images on social media.

“The campaign message focuses on the notion that every one of us can make a difference, regardless of our size,” said Veronique Culliford, the daughter of Peyo, who created the Smurfs in 1958. “It’s an honor and privilege for The Smurfs to support the United Nations and to continue our longstanding relationship with UNICEF.”

“All of us, even a small Smurf, can achieve big goals!” added Demi Lovato, who voices Smurfette in the upcoming animated film.

The United Nations Information Centre in Pretoria

 


 
 
 
 
 
 
 
 
_________________________________________________

January 2018

 
 
_________________________________________________

Translater


 
 

 
 
 
 

 
 
 

 
 
 
 
 
 
 
 
 
 
 
 

Modest Prosperity 12 December 2017 A book review by K Bhana A seminar was hosted by the Human Sciences Research Council (HSRC) and the Embassy of the PRC in South Africa to launch the second... <|> 54th Jamhuri Day Celebrations 15 December 2017 HE Jean N. Kamau, High Commissioner of Kenya to South Africa, hosted the 54th Jamhuri day Celebrations in Pretoria on 7 December 2017. The... <|> SA eyes World Science Forum 14 December 2017 South Africa has thrown its hat into the ring to host the World Science Forum in 2021. Initially held only in Hungary, central Europe, this biennial... <|>   Media and Advertising 14 February 2018 We took a peep into the future of advertising this February when RTAd Ltd, part of Iocono Holdings from London, became Global Media Innovator, GMI... <|> 26th Independence Anniversary of Kazakhstan 15 December 2017 21 journalists from 15 countries were invited for an eight day whirlwind tour of three major cities of Kazakhstan, in the heart of... <|> Easing travel regulations between South Africa and Kenya 3 May 2016 South Africa and Kenya have announced measures that will make travelling between the two countries easier. South African Home... <|> <|> SA Agulhas II sets sail for the 57th Antarctica expedition 15 December 2017 Not long after the SA Agulhas II set off on the International Indian Ocean Expedition, the vessel has once again left the... <|> <|> Finland at 100 15 December 2017 Ambassador Kari Alanko of Finland hosted a reception to celebrate Finland's 100th birthday. Photo: Ambassador Alanko (bottom right) pictured with embassy staff ant... <|>
© copyright 2011-2017| The Diplomatic Society| All Rights Reserved.