South African Citrus Fair in Japan
02 July 2015
Taking advantage of South Africa’s counter seasonal supplies of fruit, the South African Embassy in Japan capitalised on the citrus fruit which is the only fresh produce in the market to showcase the best quality, interact with various stakeholders in lobbying for expansion of the market.
The Embassy aims to contribute to South Africa’s economic growth by expanding the market by at least 1% annually until 2020, as Japan will be hosting the 2019 Rugby World Cup and the 2020 Olympic Games.
With the same objective of maintaining and creating agricultural jobs, Ambassador Pheko took time out to launch the 2015 South African citrus season through the ‘South Africa Citrus Fair’ held in partnership with the DAIEI Retail Group.
The event offered an opportunity for the intimate interation on South African citrus fruit, acknowledging the Japanese contribution to South African jobs and lobbying for expanded market towards 2020. It was an interesting platform, as the event was graced by the President of DAIEI, the Mayor of Urayasu, consumers, local media houses and general audience.
While the embassy’s objective is on expansion of South African agri-jobs, DAIEI’s shortterm objective was to sell 5000 grapefruit. The event is reported to be one of the successes and received broarder attention through the local television that broadcasted it for a week.
South African Embassy in Tokyo, Japan