Promoting South Africa in Oslo
The Oslo Mission contributed with information, banners, flags and promotional material to the Destination Africa stand, which is a travel agency specialising in South Africa. The stand was beautifully decorated with stunning images of the rainbow nation; and Rune Engstrom of Destination Africa said that it had received a lot of positive attention as well as a solid stream of pleasant visits from potential SA tourists.
Ambassador Zondo conversed with several tour operators focusing on SA, as well as providing SA insights, travel tips and inspiration to curious globetrotters.
On 7 and 8 February 2015 the Oslo Mission continued their tourism promo trail, this weekend to the seaside city of Sandefjord. About 6000 visitors attended the Sandefjord Travel Expo, and 50 tour operators exhibited, whereas 2 stands promoted South Africa.
Ambassador Zondo and Social Secretary Jabulani Myeza of the Oslo Mission interacted with the members of the public who were keen on travelling to South Africa, providing extensive guidance to the rainbow nation.
Ambassador Zondo was later asked to join the exhibitors’ social gathering in the evening to further promote South Africa and engage with the exhibitors.
24,736 Norwegian tourists visited SA in 2013, an increase of 6.8 percent from the previous year, but still a pretty modest figure compared to Nordic overseas favorites such as Thailand and the Mediterranean. South Africa’s spectacular scenery, friendly people, world-class infrastructure and interesting cultural scene make it one of the most desired destinations in the world, but still it is undiscovered terrain for many Norwegians, who in general are eager, sun-seeking and adventurous travelers, hence the potential for future Norwegian tourism influx to SA enormous.