Australian Government unveils sports program around cricket to enhance trade and investment
Mr John Madew, Australian Senior Trade Commissioner, Mr Chris Munn, Australian Chargè d’Affaires to South Africa and Mr Richard Mann, New Zealand High Commissioner to South Africa
4 December 2015
The Australian Trade Commission in Johannesburg launched the Match Australia business networking program for the ICC Cricket World Cup 2015, hosted by Australia and New Zealand.
Match Australia is the Australian Government’s International Sports Business Program, created to connect Australian businesses with global partners through major sporting events.
During the ICC World Cup (14 February-29 March 2015) Match Australia will promote Australian capability and enhance business opportunities across trade, investment, education and tourism with India.
The Match Australia - ICC Cricket World Cup 2015 program was launched at the Bidvest Wanderers Stadium in the presence of the Australian Chargè d’Affaires to South Africa, Mr Chris Munn, the New Zealand High Commissioner, HE Richard Mann, Australian Senior Trade Commissioner, John Madew and senior South African cricket dignitaries.
The Australian Trade Commission, in partnership with Australian State and Territory governments, will host South African business delegations during the tournament to do business and network with Australian business leaders during cricket matches of this leading international sporting event.
A range of tailored business matching activities for visiting South African business leaders can also be arranged while attending the tournament.
Australia and South Africa maintain a strong trade, investment and education links which underpin the Australia-South Africa bilateral relationship.
South Africa is Australia's largest export market in Africa and second-largest trade partner, representing 27 per cent of total two-way trade with Africa in 2013 (AUD3.1 billion).