The Diplomatic Society

 
  • Increase font size
  • Default font size
  • Decrease font size

The history of Italian enterprise in over 50 objects

“50+! The great industry game”

Itinerant exhibition narrating Italy in South Africa


An iconographic exhibition narrating Italian design, industry, architecture. ‘50+! The great industry game. Objects showcasing the history of Italian industry’, is the exhibition that will open on Tuesday April 20th 2017 at 18:30 at the Open Window Institute in Centurion, Pretoria.
The exhibition, created by Museimpresa and curated by Francesca Molteni, narrates the 50 and more objects that made the history of Italian enterprise through a panel installation that presents ideas, projects and stories of objects that became icons of the collective imagination (as for instance the Vespa, the Campari Soda bottle, the Barilla pasta box, or Olivetti’s Valentina). The objects have been selected from the collections and archives of the museums associated with Museimpresa with the collaboration of their curators. The exhibition, made up by 54 stories on 24 panels, a “Game of the goose” and the quiz “riddle me this”, is a time machine, a history through the objects dotted by inventions, intuitions, risks born from the talent of business leaders and factory poets, workshop visionaries, workforce passion and the silence while drawing in the office. The “Great Industry Game” narrates the “Made in Italy” that changed the way of life, the history, the economy and the lifestyle of the Italian society.
Manufacturing industry objects of an extraordinary symbolic significance: sacred and domestic, museum and household, realized by big designers or small artisans, have shaped the collective imagination of a whole Nation with swift, proud and unexpected technological innovation. With turbines, samples, on the road alembics and musical instruments, bottles, décor and logos, colourful fabrics and gasometers, engines, ceramics and slow-motion, calculators and pharmaceutical packaging, toys and helmets, history is paraded on an imaginary line, scanned by a combination of history, communication, design and innovation that made these objects icons.
    
The exhibition, organized in South Africa by the Istituto Italiano di Cultura in Pretoria in collaboration with the Open Window Institute, will be open to the public until May 9th 2017.

 


 
 
 
 
 
 
 
_________________________________________________

May 2017 Edition

_________________________________________________

Translater


 
 
 
 
 
 
 
 
 
 

AU - EU has a strong Partnership 22 May 2017 Dr. Amani Abou-Zeid, the African Union Commissioner for Infrastructure and Energy has stated that the AU-EU partnership is one of the most structured of... <|> Travel across Africa 19 May 2017 Africa Visa Openness Index notes that Africans were able to travel more freely across the continent in 2016 compared to 2015. The African Development Bank in... <|> Hungary and South Africa Water cooperation 24 May 2017 Mr Szilverszter Bus, Deputy State Secretary of the Ministry of Foreign Affairs and Trade for Hungary was in South Africa. A cooperation... <|> Ecuador – The Republic of Opportunities 24 May 2017 Ambassador Maria Soledad Cordova Montero of Ecuador to South Africa hosted an Expo showcasing products of Ecuador.  These included... <|> Easing travel regulations between South Africa and Kenya 3 May 2016 South Africa and Kenya have announced measures that will make travelling between the two countries easier. South African Home... <|> 28th Anniversary of the Republic of Azerbaijan 30 May 2017 The Charge d’Affaires of the Republic of Azerbaijan in Pretoria, Mr. Azad Naghiyev and Mrs. Sabina Naghiyeva hosted a reception to... <|> Cubans celebrate Africa Day 31 May 2017 Ambassador Carlos Fernández de Cossío of Cuba hosted a cocktail lunch for Cuban professionals working in South Africa to celebrate Africa Day. The venue... <|> Georgia Independence Day 26 May 2017 Ambassador Beka Dvali of Georgia in South Africa hosted a reception to celebrate the Day of Independence of Georgia, a day that every Georgian cherishes, he... <|> 10th Annual Cape Town Steelband Festival 5 June 2017 The sounds of the steelpan reverberated in Cape Town, South Africa on May 11, 2017 as students, young people and steelpan enthusiasts took to... <|> Marla Mossman: One person making a Difference for Peace 5 June 2017 In a series of interviews The Diplomatic Society Global Editor Srimal Fernando began interviewing notable personalities who... <|>
© copyright 2011-2017| The Diplomatic Society| All Rights Reserved.