Mpondo Culture and Heritage Festival to be celebrated virtually
By HRH Stella Sigcau
10 September 2020
The Covid-19 pandemic has affected economies and how business is conducted globally. It has necessitated for different and innovative ways and approach to doing business capitalising on technologies. Virtual meetings, virtual shows, e-commerce, e-diplomacy, e-marketing and so forth have become the norm. There has been less emphasis on people to people interaction. Working remotely online has become most common. One thing is for sure, it’s no longer business as usual. Hosting of festivals has not been immune. Covid-19 has necessitated for different ways of hosting festivals. The Mpondo Culture and Heritage Festival is one of the festivals that have been affected necessitating it to be hosted virtually in 2020 for the first time since its inception in 2006.
Cultural festivals play an essential role to economies including contributing to tourism. They attract local as well as international tourists who travel to experience diverse cultures boosting sectors such as hospitality. Covid-19 has affected travelling including international travel impacting on these festivals leading to cancellations or postponements.